We're Moving...

We are excited to announce that we are moving offices in August. Please see our press release below:

BOND IS FIRST THROUGH DOOR AT NEW SOFTWARE CENTRE
A state-of-the-art business location, crafted specifically to nurture software companies as part of the Sunderland Software City initiative, has welcomed its first tenant 2 months prior to its official opening in August.

The new Jupiter Centre at the North East Business and Innovation Centre (BIC) aims to offer the ultimate location for software companies to locate and grow, with a choice of thirteen offices ranging in size from 32- 121 square metres.

The centre’s first tenant, Bond Solutions, specialises in technology-based customer relationship management (CRM) and finance solutions, and support services for SMEs.

Upon hearing of the new development, managing director Derek Curtis was immediately drawn to the location as a base to further grow Bond alongside existing offices in Manchester.

Derek Curtis said: "It is important to me that Bond Solutions’ home is in line with the overall aims and directions of the business: we are ambitious and forward-thinking, and always aim to leave an impression. The outline that the Jupiter Centre already carves on the River Wear matches this perfectly. It’s something not just for the present, but beyond this and into the future."

While its foundations rest in the refurbishment of a former conferencing centre at the BIC, The Jupiter Centre has been constructed to offer the highest technical specification currently available. Tenants will be able to choose from offices with balconies, additional annexes, mezzanine floors, and spiral staircases. There centre will also offer two meeting areas, complete with free WiFi and refreshment areas.

David Howell, director of operations at the North East BIC, said: “Whilst it will be an ideal home for burgeoning software companies to further their growth, The Jupiter Centre is also a major element of the larger infrastructure strategy of the Sunderland Software City project. It will offer a perfect location in terms of both technical specification and support services for software companies in the region.”

Bernie Callaghan, chief executive at Sunderland Software City, said: “A huge part of Sunderland Software City’s work is persuading leading software companies to make our region their home. World class, cutting-edge accommodation is a huge attraction to businesses of all sizes and that’s exactly what the Jupiter Centre offers.

“Bond Solutions are well known to us, and we’re delighted that they want to be part of the Jupiter Centre.”

THE PROS AND CONS OF BEING AN INTERNATIONAL RESELLER

We did a presentation for Sunderland Software City about the pros and cons of trading internationally and we thought we would share our thoughts.

As a reseller of several international products such as Scribe and Swiftpage, we have found working with suppliers abroad can provide a mutually beneficial relationship – as long as you get it right.

Firstly, you need to establish your reasons for reselling the product. Our decision was based on the fact that the products complemented our range of software and we knew they would provide added value to our customers. The products allow us to provide our customers with everything they need without having to use different suppliers.

We have two key international partners (IPs) - one based in the USA and one based in India. Due to time differences we generally communicate via email as this is the most convenient method. Email works best for both parties, making the process a lot smoother in all aspects.

One thing we have noticed is the significant differences in the ways which they do business. For example, our US supplier is very commercially driven and focussed on targets and sales. Our Indian partner however, is very customer service orientated and will have a query or problem turned around within 24 hours in most cases. The point we are trying to make is know the culture of the country you will be working to grasp how they work and if this works for your business. We found this really helped us to know what to expect from the relationship. Other important factors to consider are annual holidays, working patterns, time differences and most importantly support back-up from the vendor.

The legal issues surrounding contracts for the partnership can sometimes be tricky and it is worth getting a solicitor involved if you think there could be any issues with legislation. A few key areas we had to consider were: which country’s legislation would apply, who would own the software licences and also who would provide the support for the software we were selling.

The financial agreement may be different if doing business abroad. Most companies operate on 30-day payment terms which we found didn’t apply when dealing with international partners. We were often asked to provide payment upfront by methods such as a credit card or wire transfer. Obviously this may affect your own payment terms for your customers and you need to build that into the relationship with your customers.

In summary, we have found working with international partners a very worthwhile and mutually-beneficial experience although, as with everything in business, it is important to fully understand the up and downsides of working with suppliers abroad.

International partners can allow you to access market-leading products that your competitors may not have, provide an all-round better service for your customers and add value to their existing software implementation. However, remember you have to establish long-distance relationships with these IPs and legislation and finance can also be problematic.

We have done it and found it a benefit to our business, but make sure you know what you are getting yourself into.