As the popularity of digital marketing rises we have seen an increased demand for our e-marketing tool
Swiftpage. As well as being more cost-effective than a printed newsletter, e-newsletters can provide you with feedback and a wide range of information to help make your marketing activity more targeted.
Swiftpage links with Sage Customer Relationship Management (
CRM) systems and also runs as a standalone product.
It provides a convenient and effective way to communicate with your customers and direct them to areas of your website that you think they will find useful. It also offers a survey function where all results can be viewed online and imported directly into your
CRM system.
As a web-based tool, you simply log in to your account and create templates or surveys through its easy-to-use template editor. The e-newsletter can be saved or sent immediately, straight from the program. You can add links to your website or other
webpages that you feel may be of interest to your recipients. To ensure that your server or email system is not slowed down,
Swiftpage sends your email from its own dedicated server.
If you are using
Swiftpage with a
CRM system such as ACT!, Sage
CRM or
SalesLogix you are able to create target groups of contacts who you would like to receive the e-newsletter. It can then be sent through your software at the click of a button. This can prove extremely useful when targeting specific groups of people – for example, all customers who have purchased one particular product. A copy of the email will also be logged against their contact so you can see exactly who has received each communication.
Once your newsletter has been distributed you are able to see exactly who has opened it, what links they have clicked on and how many times they have viewed it. This can provide you with invaluable information into exactly what each individual is interested in.
Swiftpage will generate a ‘
hotlist’ which contains information about the recipients who have shown the most interest in each area of the newsletter - so you know who’s most likely to purchase your products.
Swiftpage also offers the option to add a box to your website to capture customer information which can then be imported into an Excel document or straight into your
CRM system. This can be used to capture those looking for further information, a company catalogue or any other data.
Communication is key to any marketing campaign and this cost-effective software can help you promote your company and its key messages, as well as providing your customers with special offers or general news from your company. It ensures that you are always at the forefront of your customers’ minds and that they are reminded regularly about your products or services.
We are now offering a
copywriting service if you would be interested in having a full bespoke newsletter created for you by our dedicated
copywriting team. Please contact Bond directly about this service by calling 0870 043 4303 or emailing
sales@bond-solutions.com.
We are offering a free, no-obligation, 60 day trial of
Swiftpage if you would like to try this out for yourself. Please contact us or click
here for further information.
