ACT! provides a fantastic platform for businesses to manage their contacts and business processes and ACT! 2010 includes some brand new features.Sage has embraced the changes in the way we communicate and for the first time, has incorporated features such as e-marketing and social networking into ACT! to position it at the forefront of Customer Relationship Management.
In addition to this, processes such as Sales and Marketing have been revamped and the programme has received a facelift – although its renowned usability remains the same and more user-friendly than ever before.
ACT! helps businesses manage the way they communicate with leads, customers and suppliers and, as well as being a database, it is a tool which measures your business performance. The new version of ACT! has evolved to help streamline all of these processes even more.
We have pulled together a list of our favourite business processes that ACT! 2010 can improve. Please contact us if you would like any further information or a demo of the product.
Sales Process
When dealing with the sales process it is important to know where your business stands at any given time and there are several new features in ACT! 2010 that can streamline this even more.
ACT! 2010 features a new sales tracking functionality which will revolutionise the way you manage your sales process - from your initial contact, through to the final stage of each sale.
You can now customise your dashboard to show the information that is important to you and your business, as well as generating a series of reports bespoke to your specifications – something that has not been possible before.
We are often asked if there is an easy way of generating reports through ACT! and we are pleased to announce that there are 13 new reports included in the new version to allow you to monitor your organisation’s performance closely. This includes sales process by stage, closed and won opportunities, sales totals and analysis.
This can help you more accurately target your prospects and provide your customers with a better service, as well as discovering the strengths and weaknesses within your sales process.
E-Marketing
E-marketing provides a cost-effective way to communicate with customers, suppliers and potential leads, and ACT! 2010 now includes an e-marketing tool which allows you to communicate with your customers at the click of a button.
The communications can be pulled together in a short space of time and link to anywhere on your website.
They allow you to promote your business, including any special offers, news or events, to an unlimited amount of people easily and conveniently. The new link with ACT! 2010, means that it will translate your results and evaluate your campaign for you.
It displays which contacts have opened your email, exactly what links they have clicked on and how many times they have viewed each page. You can manage all costs for the campaign and also generate reports to evaluate the effectiveness of each individual marketing activity.
The e-marketing function also allows you to send out surveys to your customers, with all of the returned data coming straight back into ACT! in an easy to view format.
Each marketing campaign will be tailored to your needs and all are basic and simple to set up. You can take a drip marketing approach and even set your emails to send on specific dates and times.
Social Networking
Social networking is an innovative way for you to communicate with your customers on a range of different levels and platforms.
Sage has embraced these changes and ACT! 2010 now links to popular methods of social networking, making it easier to communicate with your customers and encourage a two-way communication – thus helping you understand what your customer wants and how you can deliver this.
When viewing your contact, there is a new tab which includes links to their social networking sites such as Facebook, LinkedIn and MySpace, helping you discover more about your contacts and what they are up to.
Twitter is an effective tool that, if updated on a regular basis, can allow you to engage with your audience and ensure that they remember who you are.
Bond has developed a link from ACT! to Twitter, and for a limited time we are offering this tab free to everyone who purchases ACT! 2010.
If you would like to see how we are using Twitter to communicate more effectively, please visit www.twitter.com/bondsolutions.
Customisation
ACT! 2010 can be customised and adapted to fit your business needs and processes.
You are now able to add more additional fields, customise products and services specific to your business, track activities and personalise the full look of your software.
There is an easy access button allowing you to search your database more conveniently and from each screen, instead of having to navigate back to the home screen each time.
INTERESTED...
Please get in touch and one of our sales team will be happy to help. Call us on 0870 043 4303 or email sales@bond-solutions.com for further information.
