The Importance of Customer Service

As a Business Partner to Sage we are required to work to a high standard of customer service, however we strive to ensure that we exceed our customers’ expectations.

Good customer service is vital to any successful business and I believe that both the before and aftercare service are as important as each other.

One of my biggest pet hates is companies who, once they have my money, switch off and suddenly become extremely unhelpful– I’m sure that everyone has similar experiences and this is definitely not the way I like to do business.

When I established Bond eight years ago, providing an efficient customer service was at the forefront of my mind and I have passed this ethos down to all of my staff.

From a customer’s perspective, working with a Business Partner can bring with it many benefits, as well as allowing local businesses to support each other through the tough time the economy is currently experiencing.

We can offer our customers the personal touch. We take time to understand their business and make sure that there is always a consistent team working on each account.

When we are asked to do a business solution consultation, our main priority is finding out what product best suits each individual business. We want to streamline our customers’ business processes and selling them a product which is not viable for their company means that we are not doing our job properly.

In addition to this, we are occasionally able to pass significant discounts onto our customers which are not always available through Sage themselves. This allows us to ensure that our prices always remain competitive and of course keep our customers happy.

Our team is fully committed to providing customers with a service that we believe is second to none. This has been recognised by Sage as we are currently ranked second in the UK out of over 2,500 other companies in the Sage Circle of Excellence Awards. The award is based on independent research into how many of our customers would be prepared to recommend our services to others and we are very grateful for their support.

The award only allows 15 businesses in each year and we are always very conscious of building on this success.

Our service doesn’t stop after we have installed or trained users on our products. We offer support on everything that we supply to ensure that our customers always have somewhere to turn to if they should experience any problems with their products.

We are very passionate about our customers and we are always looking to utilise our resources to ensure that they are kept informed. We will be launching a new website, regularly updating our blog and sending out monthly e-newsletters to ensure they are informed of the latest industry and product news.

With this in mind we are always keen to hear any comments on how you think we are doing and what we could improve so please do get in touch! Please also follow us on Twitter, Facebook and Linkedin for the latest news and special offers.

What price customer service?

It seems that lately everyone is busy but when I speak to customers, suppliers, friends etc its always the same thing busy chasing existing business  Its true that everyone is looking for a bargain at the moment and who can blame them, there's never been a better time to buy something whether its a car, furniture, TV or indeed software or services which my own company provides. Prices are coming down in all areas. I had a discussion last week with the provider of our insurances and he said that he is twice as busy as last year providing quotes for people. In that industry the rise of price comparison sites have meant that people are shopping simply on price now and not considering the customer service angle at all. Personally as far as possible I prefer to do business with someone I know and trust and can call on if there is a problem. Usually I find that because I know and trust them, there rarely is a problem! Wonder if there is a connection there?  Is our culture now so obsessed by price and trying to get things as cheaply as possible?  I hope not, I still seek good customer service and want to be looked after by my suppliers.  I want to know that when times are tough they are there to help out.  For that I am willing to pay a little extra, but not too much!

A customer of ours in the waste industry has seen the price of waste paper, plastics etc drop dramatically in recent months and that is partly due to the influx of new companies to the market and the price has subsequently dropped. I read yesterday that some waste companies are going under because of this. Now there's nothing wrong with good old fashioned competition and new companies coming into an established market is a good thing. As those companies coming in have a low or no cost base they can keep their prices low. However there is no substitute for experience and often you have to pay for that experience. For example if I was purchasing a flight across the Atlantic I would much rather pay extra for a provider who has done it many times before than someone who set up last month - no matter what price! As business people we are inherently risk takers but that's a risk too far! 

Finally, making the customer experience as pleasurable as possible is very important. Make it as easy as possible to work with you and to buy from you so that people return as often as possible. Offer as many touch points as possible, face to face, phone, web site, blog, facebook etc the list is endless these days.  

So service and experience are very important in my book buts that's not to say that you can charge what you want. Keep your prices reasonable and concentrate on service and experience and I believe that you will win more often than not!